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Monday, September 16 • 2:30pm - 3:00pm
Movies, art and virtual reality - Innovative evaluation story methods for participatory approaches

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Samantha Abbato (Visual Insights People), Margi MacGregor (CatholicCare NT), Jayne LLoyd (CatholicCare NT)

Story is a valuable tool for evaluation that receives cursory attention in the evaluation literature compared to other qualitative methodologies. Krueger (2010) calls attention to the value of evaluation stories because they make information easier to remember, more believable and can convey emotion to elicit action. Many organisations in the community and health sectors are regularly required to provide participant stories as a component of regular reporting. But scant attention has been given to how to build rigor and credibility into this evaluation approach. In addition, the last decade has seen rapid innovation in technology to tell stories in engaging visual ways through film and virtual reality that is becoming ever more accessible to all of us, evaluators, commissioning organisations and staff and the people our programs are designed to serve.

Through a multidisciplinary partnership bringing film, art, graphic design and virtual reality to evaluation, we disrupt the traditional way of developing evaluation story. We present examples of evaluation story developed through using three approaches beyond the box of evaluation.

  1. Film story based on accessible technologies (i-pads, i-phones and smart phones) in-depth interview, and a participant led approach;
  2. Aboriginal art telling the stories of client participation in programs painted in partnership with clients;
  3. Virtual reality animation based on storyboards codesigned with program participants.

These different modes of evaluation story telling facilitated by the transdisciplinary team have been combined in an approach and used for a range of evaluation projects. A major advantage of the approach is that the visual media enables a diversity of participants to engage, create, narrate, shape, communicate and validate their own stories to the audience of evaluation without limitation of language and literacy. We discuss how regardless of how innovative and creative the story-telling media, rigor and credibility of story as data can be maintained and risks mitigated.


Chairs
avatar for Josephine Norman

Josephine Norman

Manager, Centre for Evaluation and Research, DHHS
I’m endlessly optimistic about our profession & the ways in which we can contribute to better outcomes, particularly in my context, for vulnerable Victorians. I’m always interested in finding new ways to give better advice, based on increasingly good evidence. I am fortunate to... Read More →

Presenters
avatar for Samantha Abbato

Samantha Abbato

Samantha Abbato and Associates
Samantha Abbato is an evaluation consultant and director of Visual Insights, a pictures and stories approach to evaluation. Sam has completed more than 100 evaluation and research reports and papers for a range of government, non-government organisations and community stakeholders... Read More →
avatar for Margi MacGregor

Margi MacGregor

Evaluation Systems Manager, CatholicCare NT
CatholicCare NT is currently in the final stages of a cultural shift in relation to evaluation. We have been guided and supported by Samantha Abbato from Visual Insights People, who has made the journey engaging for staff at all levels. As we move towards refining our qualitative... Read More →


Monday September 16, 2019 2:30pm - 3:00pm AEST
C2.2