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avatar for Zarin Salter

Zarin Salter

I lead all aspects of Program Evaluation for the Active Transport and Safety branch of the Department of Transport's Urban Mobility policy and planning directorate. In this role I am responsible for: the management and leadership of evaluation projects; informing strategic cycling network and travel behaviour change plans; data analytics to inform evaluation reports, budget submissions and business cases; significant stakeholder engagement and communications; and evaluative capacity building of team members within our branch.

I am currently progressing several cycling related evaluation plans to inform and influence ongoing investment in cycling infrastructure. As part of this key peice of work, I am progressing the development of a Perth specific Active Transport model with sufficient sensitivity to forecast cycling demand, adjusting for interactions with other transport modes, and to calculate the benefit cost ratios of new cycling infrastructure.

I have recently completed a project that analysed public transport ticketing data to interrogate the public transport patronage habits of residents across two large Local Government Areas that were impacted by Your Move, an innovative travel behaviour change project delivered by the Department of Transport. The resulting figures for the two Your Move projects indicated significantly greater public transport usage. They also provided the most reliable estimate of public transport mode shift that Your Move has been able to obtain in its 20-year history. Using these results I was able to conduct additional analyses of farebox revenue that could be attributed to the Your Move projects, and to model Benefit Cost Ratios for both projects. These results are being used to demonstrate the impact and cost-effectiveness of Your Move TBC projects, and to support business cases for key state transport infrastructure projects.

Prior to joining the Department of Transport in 2013, I pursued and completed a PhD in the field of education for sustainability. Through this I developed expertise in research design and analysis, public speaking and report writing. My thesis explored the impact of whole-school education for sustainability initiatives on the adoption of environmentally responsible behaviours by upper-primary school children and their families. During my research, I designed an innovative mind map assessment tool, which has been adopted by other researchers locally and internationally.